By Fernanda Noriega
Amore Mío is a brand of clothing and accessories that is one hundred percent from San Miguel. The store has been here for almost a year thanks to its partnership with an entrepreneurial young woman, by the name of Karla. She is the owner of another store in San Miguel, selling her clothing brand Kar, Outfit Shop in Colonia San Antonio and she is now collaborating with Amore Mío on Insurgentes Street.
Both stores complement each other and they create places where women can find clothing for all seasons of the year. There is also footwear, accessories such as bags and belts, jewelry and headbands.
In addition to being in the store, the two brands have a very strong presence on social networks such as Facebook and Instagram, where they appear as @karoutfitshop and @amoremio. These platforms serve as resources to maintain constant interaction with customers, as well as creating interesting dynamics.
Through live videos they “auction” some garments and accessories. They offer discount coupons to their followers, and show new merchandise each week. Through these means they have created a following and a way for their clients to be aware of what available in the store. Even though they are not essentially an online store, they maintain a close relationship with the girls who love to be on the cutting edge of fashion. Above all they are supporting local commerce in San Miguel.
The two say that they feel proud of having created a brand with what that they are passionate about, such as fashion and customer service. Above all, they are glad of “having been so well received by the young women of San Miguel.”
If you are looking for something nice to wear this weekend, or something more sophisticated for the upcoming holidays, Amore Mío has something for you.
