By Jesús Aguado
The city is preparing a tourism strategy that will be launched in January, 2022. It will not be one to win international awards, but rather a plan for a successful strategy that will give results that will be reflected in the local economy. The strategy will involve a union of all the guilds: culinary, hotel, wine, wedding, wellness, and medical tourism.
According to the local administration this action “will be the most important of all time in San Miguel” and will begin on January 26, 2022. The mayor stressed that San Miguel will not be competing internationally to be better than other cities, but will instead focus on “being the best version of San Miguel.”
“In these three years, what will evolve is a union of the unions, it is what is going to make us move forward. We have great advantages. May all citizens meet again, fall in love, and rediscover San Miguel de Allende. We have to generate actions that will lead to an economic explosion and will lead to a multiplier effect of the peso, not horizontal but vertical. We are a cultural destination rich in traditions. We are betting on that: everyone working together,” said the mayor and applauded that San Miguel has evolved from being “The Heart of Mexico” to now being considered to be what “makes Mexico beat.”
It was announced that the Tourism Council (now under reconstruction) will be in charge of the new plan. It is now led by Tania Castillo de la Peña, and by María José Garrido and her agency, The One Percent. A comprehensive promotional campaign is being prepared for the tourism plan, it was said, which will impact the whole world with the full efforts of each of the tourism sectors, mainly wedding, hospitality, and luxury tourism, as well as vineyards.
With the objectives of returning the cultural content to San Miguel and rescuing international tourism, the new tourism strategy will highlight the charms of San Miguel. This will be based on real testimonies from its “ambassadors,” people who live in this Heritage of Humanity City.
With this union of efforts between businesses and the municipal government, there will be promotion of new and existing cultural festivals. There will also be a sector-promotion to improve their impact, enhancing extended stays by offering more national and international tourism, rescuing existing twinning and consolidating new connections with specific cities for a mutual benefit.
